Attributes Determining Lynettes Success in the Business Case Study - 2

Attributes Determining Lynettes Success in the Business - Case Study Example As a positivist, Lynette saw opportunities where previous managers found obstacles. In addition, the entrepreneur was able to free her mind from any disappointment in order to achieve the dream of profitable and expanded business. Patience: Lynette purchased the business with one clear mind of turning it around. It is evident from the case study that she assumed the role of a salesperson and spend a considerable amount of time trying to convince clients to renew their membership while at the same time registering new entrants by mainly focusing on corporate clients. Persistence: Certainly, the future holds the unknown and when Lynette purchased a loss-making business, she never got discouraged. Even with the numerous challenges that the entrepreneur had to come across, her persistence and sense of focus played a key role in meeting the dream of transforming the business back to profitability. Merger: The entrepreneur was operating in this line of business and this means she had some other businesses of similar nature. Bearing in mind the poor performance of this business, I would have considered merging it with other profitable businesses and change its name completely. This would have totally replaced the current business with one of the best performing businesses in the market hence attracting many clients. Offering discounts: I would introduce discount packages for both new entrants and clients renewing their registrations. This would not only act as a motivation to both groups but also indirectly boost new registrations through referrals and take advantage of reduced subscription fees. According to the case study, Lynette claims to have carried out homework before signing the ownership contract. Basically, not all entrepreneurs would consider purchasing a loss-making entity that is on verge of  collapsing. In this sense, by Lynette said to have done homework means that she had conducted research on this business. Such research must have revolved around this particular business to understand what was ailing it.