Marketing plan Assignment Example | Topics and Well Written Essays - 1000 words - 1

Marketing plan - Assignment Example his has been significant in enabling the business to produce high quality products at low costs, an aspect that made it possible for the business to retain its competitive advantage in the market. The goals and objectives are in line with the firm’s mission that is to bring the best computing knowledge to students, professionals, and consumers across the world, through being innovative in a way that builds its hardware, software, and internet ads. With the increasing level of competition in the market, the company goals acts as a guide in ensuring that it satisfies the tastes and preferences of the target market. This is through ensuring that it incorporates the interests of the target market in the production process. Apple Inc is active in developing new products. This is to satisfy the varying interests of the customers. Different product lines have been developed with the aim of reducing the risks and uncertainties associated with concentrating on a single product. The company has also differentiated its products. Through innovation and branding, the company’s products are unique compared to those of the competitors. This aspect has been significant in ensuring that customers remain loyal to the products despite the market being flooded with different substitutes. It has also developed a strong brand name. This is through intensive advertising in the traditional and modern media. The company has been able to create awareness on the existence of its products and services in the market. This has been achieved through personal selling, sales promotion, public relations, direct marketing, and advertising (Hassan 12). Furthermore, the company has intensified its use of social media in order to understand different aspects that affect the consumer behaviors of the target market. This has played a significant role in enabling the firm to reach a large market at very low costs. The company uses skimming and premium pricing strategies in order to penetrate new