Essay about PESTEL Analysis of Wine Industry - 625 Words

Elif Sinem Saydam 20900455 MAN333-003 HW#1 A Macro-Environmental Analysis of the Wine Industry in Turkey A factor that influence a companys or products development but that is outside of the companys control is known as macro environment. In this paper, all dimensions that affect that wine industry in Turkey are investigated. It is important to observe the wine industry in terms of political, economic, socio-cultural, technological and natural aspects; it is called as PESTEL analysis. This analysis which provides the deeper look into this large sector can be found below. Socio-cultural Environment There is no significant change in the demographic side of the wine sector recently. However it is known that Turkey consists of†¦show more content†¦Internet is so important channel. If the distribution problems cannot be solved, no wine producers can survive3. Political Environment The political environment is changing in accordance with the current government’s perception but it can be said that the wine industry has hard times. CoÅŸkun Gà ¼ner2 says, â€Å"As we said in each platform, Turkish viniculture should be held as a government policy, because this product has a high added value. Because of high taxes, people cannot invest; it is hard to struggle in this sector with competitors†. He also indicates that the â€Å"viniculture congress† must be organized. In this congress the wine sector should be discussed and the solution methods should be implemented2. Legal Environment Probably, the most important element of this analysis is legal environment including the restrictions and regulations. There are some examples of recently increasing legal restrictions in wine industry: â€Å"It’s not easy to sell wine without having ads or ways to explain about the winery or show reviews telling how good a new wine is,† Ali Basman said1. The legislations about advertisement for whole alcoholic beverages begin to be very harsh in those days. The regulations make the wine illegal for shops to sell alcohol between 10 p.m. and 6 a.m. and to display bottles where they can be seen from the street. New restaurants and shops near schools or mosques can’t offer wine at all1. ArdÄ ±Ãƒ § Gà ¼rsel says that, â€Å"If someoneShow MoreRelatedPestel Factor Affecting the Brewing Industry1634 Words   |  7 Pages   1 Brewing Industry Case Study Module: Strategic Planning ProcessLecturer: Michael ShovelinDate: 04th September 2010Postassignment: Case exampleGlobal Forces and the European  brewing industry------------------------------------------------- This assignment is based on the case example Global forces and the European brewing industryî€  andrelates to two questions raised in chapter 2 at the end of the case example (Johnson et al. 2008, p.91) of the book Exploring Corporate Strategy: Text and Casesî€ Read MoreGlobal Forces and the European Brewing Industry1576 Words   |  7 PagesGlobal forces and the European Brewing industry –Case 1 Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 PESTEL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Porter’s Five Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Strengths amp; weakness of Companies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Impact of Trends on the Companies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8. Introduction This case shows how global forces have impact on European brewing industry and how these companies are trying to overcome the obstacles. In spiteRead MoreInternal Environment Of The Roccoco Hotel1487 Words   |  6 Pages1 Purpose of the document This strategic analysis is intended to analyse the internal environment of ‘The Roccoco Hotel’. Also an analysis of the external environment of the hotel is included. 1.2 Company The Roccoco Hotel is a boutique hotel located at Times Square in New York. A full service restaurant, a wine bar, a cocktail lounge and 24-hour room service are just some of the services provided by this high end hotel. 1.3 Industry 1.3.1 Hotel Industry As of March 2013, there were a total of 348Read MoreExternal Analysis1181 Words   |  5 PagesLVMH – Fashion amp; Leather Goods External Analysis Faurum Doshi LVMH Summary LVMH, known as Moà «t Hennessy †¢ Louis Vuitton, is a French conglomerate and the largest producer of luxury goods in the world. LVMH was formed in 1987 with the merger of Moet et Chandon a champagne manufacturer, Hennessy a cognac manufacturer, and Louis Vuitton a fashion house. The LVMH group is comprised over five sectors: Fashion amp; Leather Goods, Wine amp; Spirits, Perfumes amp; Cosmetics, Watches amp;Read MoreThe Macro Environment of the Western European Brewing Industry Was Analyse Using the Pestel Framework and Five Forces Analysis773 Words   |  4 PagesThe macro environment of the Western European brewing industry was analyse using the PESTEL framework to understand and assess the impact of the various external factors namely political, economic, social, technological, environmental, and legal. Political At the beginning of the 21st century the European governments forbear dynamic participation in the beer industry, which was considered as an important part of government revenues, moreover all this government started big campaigns against alcoholismRead MoreCarlsberg Strategic Management Assignment914 Words   |  4 Pages(draft - Q1) Introduction This assignment is based on Carlsberg and their proposed business strategy and corporate culture. The assignment incorporates evaluation and analysis of both aspects and connects them in a coherent manner. Carlsberg is a multinational company involved in the sales of food, beverages and tobacco industries. It’s main business activity is the production and sales of beers and its secondary activity involves wholesaling alcoholic and non-alcoholic beverages such as ciders (OrbisRead MoreBrewing Industry Case Study2506 Words   |  11 PagesModule: Strategic Planning Process Lecturer: Michael Shovelin Date: 04th September 2010 Postassignment: Case example Global Forces and the European brewing industry ------------------------------------------------- This assignment is based on the case example ‘Global forces and the European brewing industry’ and relates to two questions raised in chapter 2 at the end of the case example (Johnson et al. 2008, p. 91) of the book ‘Exploring Corporate Strategy: TextRead MoreExternal Environment Of The Brewing Industry1774 Words   |  8 PagesIntroduction This report will examine the external environment of the brewing industry using a PESTEL analysis and the internal capabilities of ABInBev using a value chain analysis in order to determine how the firm appears to compete. Following this, strategies for improving the competitive position of the company will be outlined. ABInBev is a multinational beverage and brewing company based in Belgium. It is the largest brewer in the world with a 20.8% market share (Statista, 2016) and isRead MoreAnalyzing The Budget And Its Advantages Over The Traditional Cost Accounting Method1342 Words   |  6 PagesActivity-based costing was used in the preparation of the budget, its advantages over the traditional cost accounting method will also be discussed. Budget Analysis We have provided you with a cash budget and a segmented income statement. The budget reflects monthly forecasts for all sources of cash receipts and disbursements for the brewery. The segmented analysis outlines the overall profitability of each product line net of tax and amortization. From a cash flow perspective, the brewery is cash positiveRead MoreBrl Hardy Case Study3359 Words   |  14 PagesCase Study 1 : BRL Hardy: Globalizing an Australian Wine Company To: Chris Day, Group Strategic Planning Manager (BRL Hardy) From: Strategic advisor Re: Evaluation of BRL Hardy’s strategy for today and tomorrow Table of Contents: 1. Report Objectives 2. Executive Summary 3. Industry Background 4. BRL Hardy Background 5. Issues within the Wine Industry 6. Implications for Attaining a Position of Competitive Advantage 7. Recommendations 1. Report Objectives BRL Hardy wants to